Umar Rahman, Haqiquat News, Kolkata:\u00a0 Marketing has been the key word in the business world, You name any product, starting from shoes, clothes, cosmetics, medicines, healthcare providers, educational institutes, entertainment, media, and so on. Proper, result-oriented marketing is the key to success in the business world.\u00a0 In today\u2019s technologically advanced world, marketing doesn\u2019t work as it did earlier. There is a paradigm shift in the marketing approach: – CATT marketing funnel, when used with integrated marketing, improves the effectiveness of marketing efforts exponentially.<\/p>\n
What is a CATT funnel approach?<\/p>\n
CATT stands for Content, Attention, Trust & Transaction. <\/em><\/strong><\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Content<\/em><\/strong><\/p>\n To create the right form of qualitative content to build authority among the target audience. The goal is to ensure your presence and inform the target audience about your existence. Creating good qualitative content is the key to ensuring your rightful presence with the target audience. Created content in the form of blogs, webinars, podcasts, or eBooks can be shared on any social media platform.<\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Attention<\/em><\/strong><\/p>\n created content needs to be shown to the target audience; one has to draw the attention of the audience. An important aspect of drawing the attention of the target audience is that one has to understand the requirements of the audience. One cannot sell a fridge to a skimo. Understanding and placing the right content for the targeted audience will create attention. Methods like SEO, paid ads, and social media work.<\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Trust<\/em><\/strong><\/p>\n With so many options available to choose from, why would your target audience go with you? They might not remember you from the first interaction. Repetitive engagement is the key to hook the visitor. By asking them to subscribe to your portal, social media email list, follow you on social media, or retarget using paid ads, it is a continuous process one has to keep nurturing to build trust.<\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Transaction<\/em><\/strong><\/p>\n Once they start trusting you, the final step is to present your offer. still need to clear up some last-minute doubts. Social proofs, client testimonials, and more help them make the final decision. And that\u2019s when the sale happens.<\/p>\n So, this is how the CATT funnel works. Combining it with integrated marketing will help use it to the fullest.<\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 What is integrated marketing?<\/em><\/strong><\/p>\n Digital marketing is a vast topic. And its subtopics like content marketing, email marketing, and social media marketing are big topics on their own. Using just one or two will not yield the best results. Instead, one must combine them all. This is called integrated marketing.<\/p>\n Content marketing is an effective marketing strategy that reaps long-term benefits. Creating quality & creative content is the key to success. Qualitative and worthy contents can reap good benefits from social media shares and search engine rankings. Quality content ensures building trust and authority. The need of the hour is to persistently add value to the contents. But content alone will not suffice for the purpose; engaging the audience is more vital. There are various ways to do the same-<\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Social Media<\/em><\/strong><\/p>\n Social media is the best place to market the content, which has immense potential to reach billions of readers. Key to this is again the same need to deliver creative and quality content that should be engaging so that audiences take interest in it, which will help to build a strong brand.<\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 SEO (Search Engine Optimization)<\/em><\/strong><\/p>\n Social media requires constant effort. However, search engine optimization (SEO) generates free, high-quality traffic. An essential component of any strategy should be SEO. Content can be optimized with on-page SEO practices using social media signals to gain better search engine rankings.<\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Paid Ads<\/em><\/strong><\/p>\n Paid ads, coupled with the above methods, speed up the process. Whether social media ads or Google ads, help increase in traffic.<\/p>\n \u00a0 \u00a0 \u00a0 Conclusion:<\/em><\/strong><\/p>\n Integrated marketing, coupled with the CATT funnel technique, is a winning combination. The best part of this strategy is that one can target a lot of audiences at once. In this process, one very important aspect is delivering creative and quality content; without quality content, nothing will work. There is no overnight success formula; one has to be persistent with quality content and marketing efforts.<\/p>\n","protected":false},"excerpt":{"rendered":" Umar Rahman, Haqiquat News, Kolkata:\u00a0 Marketing has been the key word in the business world, You name any product, starting from shoes, clothes, cosmetics, medicines, healthcare providers, educational institutes, entertainment, media, and so on. Proper, result-oriented marketing is the key to success in the business world.\u00a0 In today\u2019s technologically advanced world, marketing doesn\u2019t work as […]<\/p>\n","protected":false},"author":4,"featured_media":2309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[297,8],"tags":[306,305,307],"class_list":["post-2307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-india-2","category-technology","tag-coupled-with-the-catt-funnel-technique","tag-integrated-marketing","tag-is-a-winning-marketing-combination"],"yoast_head":"\n